What are the legal considerations for using racing photos on social media?
Answered in: Megan Meyer on how to grow a social followingThe Answer
You cannot simply take any photo from photographers or media outlets. Photos from official series photographers (like NHRA's National Dragster) cannot be purchased or used for merchandise, hero cards, or commercial purposes. When hiring photographers, you pay for their time, labor, equipment, and the digital files - with low resolution files (for web use) costing $1-20 per photo and high resolution files (for print) costing $50-250 per file. About 80% of content can come from cell phone photos you take yourself, with 20% from contracted photographers whose usage rights are clearly defined.
Want the complete breakdown?
Get full access to Megan Meyer on how to grow a social following
Related Questions
Which social media platforms should motorsports athletes focus on for sponsorships?How often should racing athletes post on social media?What type of content gets the most engagement for race car drivers on social media?What are the five types of content motorsports athletes should post on social media?How can athletes use social media engagement to create value for sponsors?
Ready to master sponsorships?
Get instant access to Megan Meyer on how to grow a social following and start implementing these strategies today.