What are the legal considerations for using racing photos on social media?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
You cannot simply take any photo from photographers or media outlets. Photos from official series photographers (like NHRA's National Dragster) cannot be purchased or used for merchandise, hero cards, or commercial purposes. When hiring photographers, you pay for their time, labor, equipment, and the digital files - with low resolution files (for web use) costing $1-20 per photo and high resolution files (for print) costing $50-250 per file. About 80% of content can come from cell phone photos you take yourself, with 20% from contracted photographers whose usage rights are clearly defined.
Want the complete breakdown?
Get full access to Sponsor Interviews & Expert Sessions — Series Bundle
Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
Related Questions
Ready to master sponsorships?
Get instant access to Sponsor Interviews & Expert Sessions — Series Bundle and start implementing these strategies today.