How can athletes use social media engagement to create value for sponsors?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Track all metrics including likes, comments, follows, and video views in a spreadsheet to identify what content performs well. Use this data to understand what resonates with your audience and create more of that content. Most importantly, compile this data into proof of performance reports that sponsors' marketing directors and brand managers can show to their CEOs and CFOs. This data validates the sponsorship investment and provides evidence that your social presence is working for them, making sponsors more likely to renew.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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