Which social media platforms should motorsports athletes focus on for sponsorships?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Don't try to be on all platforms - it's too time-consuming and repetitive. Pick one primary platform and one to three secondary platforms. Instagram is recommended as the primary platform because it can do everything: Stories (like Snapchat), Reels (like TikTok), long-form videos (like YouTube/Facebook), and regular posts. Facebook works well as a secondary platform because its demographic (typically 50-60+ age range) often matches sponsor target markets. Choose platforms based on where your sponsors' target customers are, since the goal is helping sponsors reach potential buyers.
Want the complete breakdown?
Get full access to Sponsor Interviews & Expert Sessions — Series Bundle
Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
Related Questions
Ready to master sponsorships?
Get instant access to Sponsor Interviews & Expert Sessions — Series Bundle and start implementing these strategies today.