What are the five types of content motorsports athletes should post on social media?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
The five content categories are: 1) Race results and how you performed, 2) Pre-race hype and building anticipation for upcoming events, 3) Announcements including new sponsor partnerships, 4) Personal story content about yourself and how you got into racing, and 5) Behind-the-scenes content showing shop preparation, pit routines, and the lifestyle aspects of racing that viewers don't normally see.
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Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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