For Athletes & Racers Who Want Real Sponsors

Land Sponsors From the Brands That Write the Checks

Proven strategies, step-by-step video lessons, and templates that work — everything you need to find sponsors, pitch effectively, and close real deals.

Everything — all access — $90 for 12 months. Or $10 per video or download.

Browse Content

Every video plays a free 3-minute preview — no signup required.

Topics Covered

  • Why brands sponsor
  • Pitch decks & proposals
  • Return on investment (ROI)
  • Valuing your tangible & intangible assets
  • Activating at events
  • Social media & PR
  • Personal branding
  • Proof of performance reports
  • All about agents & agencies
  • Networking & meeting new sponsors
78
Full Sessions
6+
Racing Disciplines
79+
Hours of Video
$90
12 Months of Everything
Drift car laying down a wall of tire smoke
Motocross racer railing a berm
Green flag in front of a packed crowd
Driver high-fiving a line of fans

Everything You Get

The complete catalog — grab any single video or template for $10, or get everything with the $90 all-access pass. Tap anything to learn more.

To be straight with you: a lot of this material is out there somewhere if you go looking — scattered across years of uploads, half of it unlabeled. What you’re paying for is having every bit of it in one place, organized, searchable, and ready to watch. You get the answer you need in a few minutes instead of losing a weekend hunting for it. Your purchase also helps cover the hosting, storage, and software that keep this site running — so thank you for the support.

🎬 Video Sessions78 full-length videos · $10 each, or all of them with the $90 pass

📁 Template Downloads4 templates · PDF & PowerPoint · $10 each, or all with the $90 pass

📖 Guides & Books2 downloadable guides · $10 each, or included with the $90 pass

Motorsports Marketing & Sponsorships ebook$10🔒

A 95-page ebook of Motorsports Marketing and Sponsorships. This ebook excludes outdated statistics on social media and old valuations. But the principles of sponsorship haven't changed. Things like, never off "exposure" and the difference between pitch decks and sponsorship proposals.

Getting Sponsors To Say Yes$10🔒

You've sent dozens of emails. You've cold-called companies. You finally landed a meeting with a marketing director, gave what you thought was a perfect pitch—and never heard from them again. Here's the truth: 99% of sponsorship pitches fail because they're selling the wrong thing. Sponsors don't want logos. They don't need exposure. They want customers. This guide reveals what companies like Monster Energy, Toyota, K&N Filters, and Stanley Black & Decker actually look for when they write checks to race teams—and how to position your program as a business solution, not a donation request. You'll learn why "exposure" is the last thing most sponsors want and what to offer instead. You'll understand how to tailor your pitch to different company types, from retail and beverage to endemic brands and startups. You'll discover the questions you need to answer before contacting any sponsor, what separates decks that get responses from ones that get deleted, and how to write proposals that close deals without overpricing yourself out. Most importantly, you'll learn how to create proof-of-performance reports that turn one-year sponsorships into long-term partnerships. Based on real insights from marketing executives who collectively manage hundreds of millions in sponsorship budgets. Stop chasing logos. Start closing deals.

📖 Prefer a printed copy?Get the Book on Amazon ↗

🎧 Audio Interviewsfree 30-second sample of each — full episodes included with your $90 pass

🎧 Bill Tichenor — Holley🔒
Free 30-sec sample · full interview 16 min
🎧 Cam Douglass — Optima Batteries🔒
Free 30-sec sample · full interview 17 min
🎧 Dan Bailey — EPIC Racewear🔒
Free 30-sec sample · full interview 12 min
🎧 David Morton — Fifth Third Bank🔒
Free 30-sec sample · full interview 16 min
🎧 JR Twedt — K1 RaceGear🔒
Free 30-sec sample · full interview 15 min
🎧 Kyle Kietzmann — BELL / OMP🔒
Free 30-sec sample · full interview 16 min
🎧 Nate Hunt — BFGoodrich🔒
Free 30-sec sample · full interview 14 min
🎧 Ken Block — Full Interview🔒
Free 30-sec sample · full interview 34 min

Learn From the Brands That Write the Checks

Marketing directors and sponsorship decision-makers from these brands have taught at our summits, sat down for Meet the Sponsors interviews, and appear throughout the videos above. Hover any logo to see where.

Toyota
Coca-Cola
Monster Energy
Honda
Polaris
BFGoodrich
Michelin
Maxxis
Holley
K&N
Lucas Oil
Permatex
NGK
Eibach
VP Racing
Optima Batteries
BELL Helmets
K1 RaceGear
Fifth Third Bank
Hoonigan
Alpinestars
Mechanix Wear
AEM
Horizon Hobby
Vision Wheel
Titan Fuel Tanks
Wahoo's Fish Taco
Troy Lee Designs
THOR
Northern Tool
Stanley Black & Decker
Sea Foam
Slime
Sambazon
BOXO USA
King Shocks
Engine Ice
Off Road Warehouse
The Mint 400
Wasserman
Hookit
Ford Performance
BRP
Sunoco Race Fuels
Kenda Tires
ENJUKU Racing
USAC
BOB The Cooler Company

…plus dozens more sponsors, agents, and promoters across 81+ hours of sessions.

Meet the people behind the money

136 Marketing Directors, CEOs & Champions

Every executive and insider who has taught at the summits — from Monster Energy, Toyota, Coca-Cola, Ford, BFGoodrich, Holley, and dozens more — with the exact videos they appear in.

+40
See All the Speakers ›
New — Included With Every $90 Purchase

Chat With AI Alex, Any Time

AI Alex is Alex’s AI agent — a bot, not Alex himself. It’s trained on the summit sessions, playbooks, and templates in the vault, so you can ask a sponsorship question and get a straight answer, with a link to the exact video or template when you want to go deeper.

  • An AI bot — not Alex — answering from his real material
  • Cites its sources — open the exact session or template
  • Available 24/7 once you buy the $90 all-access pass

AI Alex

Alex’s AI agent — not Alex himself

Demo
Ask about sponsor outreach, proposals, pricing...

Trusted by Industry Leaders

CEOs, founders, and brand executives share their experience.

Eibach, Inc.

If you are looking for sponsorship, look no further … a wealth of knowledge from industry professionals into an easy listening platform for all levels

David Cardey
David Cardey
Sales Manager at Eibach, Inc.
Wahoo’s Fish Taco

Lots of Industry leaders. Real People.

Wing Lam
Wing Lam
Co-founder at Wahoo’s Fish Taco
Niterra North America & NGK Spark Plugs

Fantastic insight into all the unknowns of sponsorship… walk away with useful tactics that you can implement immediately.

Jacklyn Donahue
Jacklyn Donahue
Group Marketing Manager – Aftermarket Division at Niterra North America & NGK Spark Plugs

One Price. Everything.

$90 for 12 months of everything — every video, template, and audio interview, plus everything we add while you're a member. No subscription, ever.

John Force waving to fans from his motorcycle
All-Access Pass

Sponsorship Tactics All-Access

$90

one payment · 12 months of unlimited access

  • Every full-length video session, streaming on demand
  • All sponsorship deck templates — PDF & PowerPoint downloads
  • Audio interviews with sponsorship decision-makers
  • Every new product added while you're a member — included free
  • Watch on any device, any time, as many times as you want

Instant access after checkout. One payment — no subscription, no auto-renewal, no recurring charges. Your access simply lasts 12 months.

Questions, Answered

Who is this for?+

Racers and riders of every kind — circle track, road course, off-road, drag, drift, motocross — plus athletes who want real, paying sponsors instead of discount codes and stickers. If you're trying to fund a season, this was built for you.

What exactly do I get for $90?+

12 months of unlimited streaming access to every video session, downloadable sponsorship templates, and audio interviews with sponsorship decision-makers — plus every new product we add while you're a member, at no extra cost.

Is this a subscription that auto-renews?+

No. You pay $90 one time for 12 months of access. Nothing renews automatically and there are no recurring charges — ever.

Can I really watch something free first?+

Yes. Every paid video plays a free 3-minute preview, and each audio interview has a free 30-second sample. We want you to know exactly what you're buying.

Can I buy just one video instead?+

Yes — every video and template can be purchased individually for $10, one time, yours to keep. But at $90 for a full year of everything, the all-access pass pays for itself fast.

How do I watch after I buy?+

Sign in and everything is in your dashboard — stream on any device, any time, as many times as you like.

Everything — all access — $90 for 12 months. Or $10 per video or download.