Land Sponsors From the Brands That Write the Checks

The source material does not identify King Shocks’ current sponsorship contact, application process, budget, or decision window. Verify those directly through King’s website, sales team, or someone you meet at a race or industry event.

The best approach is not “Can I get free shocks?” Approach King with a plan to help sell and demonstrate its products.

Before contacting them:

• –Confirm King makes the correct product for your vehicle and racing discipline.
• –Study its current racers, series, dealers, and content. Identify a market, region, or audience you add rather than duplicate.
• –Know exactly which shocks and supporting parts you need.
• –Build evidence that your audience includes racers, builders, off-road enthusiasts, or vehicle owners who could buy King products.
• –If possible, introduce yourself at a race, PRI, SEMA, or another event—but use that meeting to learn and establish a connection, not force a proposal.

“Very rarely is a sponsorship director gonna give anything, whether it’s cash or product to somebody they don’t know.”

Then send a short introductory email—not a giant unsolicited deck. Include:

• –Who you are and what you race
• –Vehicle, class, series, schedule, and geographic market
• –Why King is technically and commercially appropriate
• –Audience numbers and customer profile
• –The specific product support requested
• –Concrete deliverables
• –A request for a short conversation

Your deliverables could include:

• –King shocks installed and visibly used on the race vehicle
• –Professional installation and setup content
• –Technical feedback after testing and racing
• –Tagged race-weekend posts and short videos
• –Product-focused photos King can reuse, with agreed usage rights
• –Pit and transporter branding
• –Display appearances at dealers or industry events
• –Referral tracking, discount code, or documented customer leads
• –Periodic reports showing content results, inquiries, and product feedback

Product sponsorships can be based on “free product based on exposure for the brand and other certain deliverables.”

Make a realistic first ask. For example:

• –Racer pricing or a partial product discount
• –One-event or 90-day test partnership
• –Product credit tied to agreed deliverables
• –A stepped program where additional support follows measurable performance

That is often easier to approve than asking for a complete free shock package before a relationship exists.

Suggested email:

At an industry show, introduce yourself, ask who handles racer partnerships, learn about the product, and follow up later. One motorsports brand representative specifically recommended being brief, learning the products and team first, and then writing an introduction before submitting a proposal.

Your proposal should make the business case clear: why your program will help King generate product awareness, credible technical proof, dealer activity, leads, or sales—not merely why better shocks would help you win.