How often should racing athletes post on social media?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
For team racing pages, posting every other day and alternating between platforms (Instagram one day, Facebook the next) is effective. This approach is easier to maintain and doesn't result in lower engagement compared to daily posting. For personal athlete pages, daily Instagram posting with 2-3 posts per week on Facebook and LinkedIn can work. It's also okay to take breaks - engagement often increases when you return because followers are excited to see new content.
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Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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