How often should racing athletes post on social media?

For team racing pages, posting every other day and alternating between platforms (Instagram one day, Facebook the next) is effective. This approach is easier to maintain and doesn't result in lower engagement compared to daily posting. For personal athlete pages, daily Instagram posting with 2-3 posts per week on Facebook and LinkedIn can work. It's also okay to take breaks - engagement often increases when you return because followers are excited to see new content.