Free PRI Seminars
Short Clips From PRI Speakers
Individual pieces of sponsorship advice from the marketing directors and industry leaders interviewed by Alex Striler and Megan Meyer at the 2025 PRI Show’s Sponsorship 101 seminar. Watch each free — no sign-up required. Hover any clip for the highlights.
Julian Gill · 4:10
CEO, Eibach SpringsDo your homework before you pitch — knowledge is key
Alan Cerwick · 4:25
VP Racing FuelsReach the right person — and help move consumer products
Erica Sietsma · 3:50
AutoFluencerAlways ask the sponsor: “How are you measuring me?”
Mark Beatty · 4:03
Brand Director, Red Line OilUse the product first — don't be the “flavor of the week”
Jim Liaw · 3:34
PRI GM & Formula DRIFT Co-FounderDo the homework — relationships lead to partnerships
Dave Cole · 2:36
Founder, King of the HammersOnly rep products you'd spend your own money on
Jason Smith · 2:37
President, USAC RacingBe present, be sponsorable — someone is always watching
Tristan Munden · 1:53
Strategic Marketing Manager, Rhino USASell your network, not just yourself
Sara Riordan · 2:20
AWEYou're a content creator — and every talk is a job interview
Bill Tichenor · 2:21
Corporate Director of Marketing, HolleyBuild yourself groupies — and be a true ambassador
Scott Lukaitis · 2:17
Director of Sales & Marketing, Engine IceDifferentiate your story — and go local first
Marty Fiolka · 2:36
Promoter, Crandon International RacewayGo where the sponsors are — and be patient
Full-Length Seminars
Every complete PRI seminar Alex has presented, 2016 to today — watch each one start to finish, free.
PRI EDU: Sponsorship 101
2025 · Free full session · 44 min
Sponsorship 101: Why Brands Sponsor & What They Want
2024 · Free full session · 56 min
Using Social Media and Technology to Create Value for Sponsors
2023 · Free full session · 59 min
Networking, Prospecting & Meeting New Sponsors
2023 · Free full session · 64 min
The Race for Sponsorship
2022 · Free full session · 58 min
Sponsorship 101: How To Write Proposals That Sell!
2021 · Free full session · 43 min
Sponsorship Marketing — Knowledge Is Power
2019 · PRI Education · Dec 12–14, 2019 · Indianapolis
Sponsorship Success Stories
2018 · Free full session · 49 min
Preparing Sponsorship Proposals
2017 · MPMC session · Dec 8, 2017 · with brand marketing directors
Motorsports Marketing & Sponsorships at PRI
2016 · By Greg Zyla · 2 min