What type of content gets the most engagement for race car drivers on social media?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Personal content consistently outperforms professional race car photos. Selfies and photos of yourself perform significantly better than perfectly lit, professional images of just the race car. Humans like to interact with other humans, so include yourself in photos - whether standing next to the car, working in the shop, or in the pit area. Use your own photo (not a logo) as your profile picture so people recognize you when scrolling. The key is being relatable while maintaining appropriate boundaries.
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Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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