Loading preview...
Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
Companies in this video
Questions answered in this video
89 questionsMonster Energy looks for influencers within subcultures rather than just top-performing athletes. According to Joe Parsons, you don't have to be an athlete that wins races - what matters is that 'they all know you show up to the dance.' Monster seeks out 'the Ferris' in every culture and subculture - the cool kid, the influencer who has authentic street credibility within their peer group. They value athletes who can tell compelling stories over time, through both highs and lows, rather than just focusing on statistics and wins.
Focus on two key strategies: post consistently and track your analytics. By monitoring metrics like likes, comments, video views, shares, and impressions, you can identify what types of content your audience responds to best. Categorize your successful content and create more of what works. Megan Meyer grew from 1,700 to 7,000 followers (300% growth) in her first year using this approach, and then reached 10,000 within months by doubling down on content categories that performed well.
How should I maintain my relationship with sponsors over multiple years?
Answer available with access
Which social media platforms should motorsports athletes focus on for sponsorships?
Answer available with access
How has COVID changed the motorsports sponsorship landscape and funding models?
Answer available with access
What is the most important mindset shift racers need to make when approaching sponsors?
Answer available with access
How can I get announcers and broadcasters to talk about me if I'm not winning races?
Answer available with access
How can a racer with limited resources start creating content for sponsors using just a phone and basic equipment?
Answer available with access
How do sponsors verify if an athlete is who they claim to be before offering sponsorship?
Answer available with access
What are the top two things sponsors look for in athlete partnerships?
Answer available with access
What is photo incentive and how can athletes use it to earn extra money from sponsors?
Answer available with access
Which social media platforms are most valuable for athletes seeking sponsorships?
Answer available with access
How often should racing athletes post on social media?
Answer available with access
What should athletes do to build their social media following for sponsorship opportunities?
Answer available with access
How do I research what a potential sponsor company actually wants before approaching them?
Answer available with access
What type of social media content performs best for racing drivers and athletes?
Answer available with access
How far in advance do big companies like Coca-Cola plan their sponsorship budgets?
Answer available with access
How far in advance should athletes approach sponsors for funding?
Answer available with access
What's the best way to approach a broadcaster or media person at a race event?
Answer available with access
What's the first step to getting a sponsorship if I'm just starting to get on the podium?
Answer available with access
What is a B2B connection and why is it valuable to potential sponsors?
Answer available with access
How can athletes effectively reach out to potential sponsors through direct messaging?
Answer available with access
What is the biggest mistake athletes make when promoting sponsors on social media?
Answer available with access
What should athletes do beyond just winning contests to stand out to sponsors?
Answer available with access
What type of content gets the most engagement for athletes on social media?
Answer available with access
What kind of stories or details make a racer memorable to broadcasters?
Answer available with access
How important is tracking social media analytics for getting sponsorships?
Answer available with access
What type of content gets the most engagement for race car drivers on social media?
Answer available with access
Why do sponsors prefer long-term athlete relationships over short-term deals?
Answer available with access
How do I get a potential sponsor to actually listen to my pitch?
Answer available with access
What analytics and data should athletes track and provide to sponsors?
Answer available with access
Should racers approach the parent company or local/regional distributors for sponsorship?
Answer available with access
How can athletes with smaller followings increase their sponsorship value?
Answer available with access
How can small acts of kindness help my sponsorship and media exposure?
Answer available with access
What content creation approach do sponsors want to see from athletes?
Answer available with access
Can I repost old social media content, or do I need to create new content constantly?
Answer available with access
How do I discover my personal brand as a new racer and find companies that match it?
Answer available with access
What are the five types of content motorsports athletes should post on social media?
Answer available with access
How can athletes provide value to restaurant sponsors without expecting large cash payments?
Answer available with access
How can athletes use social media engagement to create value for sponsors?
Answer available with access
How can I differentiate myself from other athletes seeking sponsorships?
Answer available with access
How should I share content with my sponsors after races?
Answer available with access
What type of content performs best for athletes on social media?
Answer available with access
How can athletes leverage their sponsor's network to gain additional non-cash benefits?
Answer available with access
How long should my content be to keep viewer attention?
Answer available with access
How do agents and agencies typically get compensated for sponsorship deals?
Answer available with access
How important is networking for getting sponsored?
Answer available with access
What role does social media following and activity play in sponsorship decisions?
Answer available with access
How do major brands evaluate potential sponsorship candidates without the athlete knowing?
Answer available with access
What's the difference between quality sampling and quantity sampling for sponsors?
Answer available with access
What services does a full-service sports agent or manager provide beyond finding sponsors?
Answer available with access
How can I 'troll' potential sponsors to get noticed without being pushy?
Answer available with access
How should racers research which brands to approach for sponsorship?
Answer available with access
What is the biggest mistake athletes make when wearing sponsor gear?
Answer available with access
How can I make my social media stand out from millions of other accounts?
Answer available with access
Should athletes post the same content across multiple platforms at the same time?
Answer available with access
What is K&N Filters currently looking for in potential sponsorship partners?
Answer available with access
How can a racer get featured in event television coverage and live streams if they're not winning races?
Answer available with access
How should athletes promote sponsors on social media without being too commercial?
Answer available with access
Can you give an example of an athlete who helped a sponsor grow their business?
Answer available with access
How do sponsors measure and value social media posts?
Answer available with access
Is it better to send sponsorship proposals through company portals or find internal contacts?
Answer available with access
What is a 'value exchange' in content creation and why does it matter for sponsorships?
Answer available with access
How can young or unknown athletes get noticed by major sponsors?
Answer available with access
Should I pursue sponsors that are different from everyone else in my series, or align with series sponsors?
Answer available with access
What social media following do I need to land my first major sponsorship?
Answer available with access
How should athletes approach landing major sponsors like Ford or Monster Energy?
Answer available with access
What are the legal considerations for using racing photos on social media?
Answer available with access
How can athletes use community involvement to attract and retain sponsors?
Answer available with access
How can athletes provide value to sponsors when they can't race due to circumstances like COVID or off-season?
Answer available with access
What makes athletes valuable to sponsors beyond just winning races?
Answer available with access
What creative alternatives should sponsored athletes offer when live events aren't possible?
Answer available with access
How can athletes increase engagement on their social media posts?
Answer available with access
How do viral social media moments create unexpected earning opportunities for athletes?
Answer available with access
What new sponsorship categories are emerging with significant money to spend?
Answer available with access
What personal qualities do I need to develop to be successful at getting sponsorships?
Answer available with access
How long should I expect to wait before landing significant sponsorships?
Answer available with access
How can I leverage my sponsors' other partners to amplify my content and exposure?
Answer available with access
What is the most important thing for sponsors at live events?
Answer available with access
What is the difference between revenue opportunities from racing versus being a brand ambassador on social media?
Answer available with access
What role does social media play in getting media attention and sponsorships?
Answer available with access
How does sim racing sponsorship differ from traditional motorsports sponsorship?
Answer available with access
Why do social media followers and engagement matter more than just follower count for sponsorships?
Answer available with access
What video lengths work best for motorsports social media content?
Answer available with access
Do athletes need to win championships to maintain sponsorship value?
Answer available with access
What should athletes understand about the sponsorship relationship from the very beginning?
Answer available with access
How should athletes balance honesty and persistence when seeking sponsorships?
Answer available with access
How important is it to have a sizzle reel for attracting sponsors?
Answer available with access
How can athletes optimize YouTube videos for searchability?
Answer available with access
🔓 Unlock 87 more answers
Get full access with the $90 all-access pass or purchase this product
All Access — 12 Months
This content is included with your all-access pass—along with everything else. 12 months for $90.
Prefer a one-time purchase?
$20.00
Buy just this bundle — yours to keep