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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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142 questionsAEM offers in-kind (product) sponsorships rather than financial sponsorships. These can be full or partial product sponsorships, where products are exchanged for marketing deliverables. The structure depends on the objective - whether it's supporting a championship-caliber team, helping a budding team reach the next level, or working with influential content creators. AEM expects deliverables in return, particularly digital content like photos, videos, and stories about how the products are being used.
Brand ambassadors focus on content creation, social media engagement, dealer programs, demos, and promotional activities. Their deliverables center around providing media assets, maintaining strong social presence, and representing the brand at various events. Sponsored racers, on the other hand, have one primary job: to win races. Racing is a performance business, so full-time racers focus on proving vehicle performance through accomplishments on challenging terrain like King of the Hammers, Baja, and other demanding courses. The programs are structured differently based on these distinct roles, with different expectations and deliverables for each.
What do major brands like Alpinestars look for when scouting amateur athletes?
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How do you approach a potential sponsor without coming across as too pushy or salesy?
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When is the best time to approach sponsors for racing sponsorships?
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How has sponsorship changed from traditional media to digital content, and what do sponsors value most today?
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What is the biggest mistake athletes make when reaching out to potential sponsors?
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Should I approach sponsors at trade shows or will I be bothering them?
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What is a technical partnership versus a traditional sponsorship?
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What is the biggest mistake racers make when first reaching out to potential sponsors?
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What's the difference between sending a deck versus a proposal to a potential sponsor?
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How should I approach Toyota or major sponsors to stand out from hundreds of other sponsorship requests?
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What's the difference between a sponsorship and a partnership, and why does it matter when approaching brands?
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What is the real purpose of a sponsorship deck?
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How long does it take for Horizon Hobby to develop an RC car replica, and why does this matter for sponsorship relationships?
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What do sponsors look for in a sponsorship deck that makes them want to engage?
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What makes a sponsorship proposal deck actually stand out to major sponsors like Toyota?
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How should athletes approach sponsorships if they're at a grassroots level without agents or big budgets?
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What should I include in a sponsorship pitch presentation to a major brand?
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How many times do I need to contact a sponsor before they respond?
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What does Horizon Hobby look for in brand ambassadors beyond winning races?
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What do sponsors value more - winning races or creating content?
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What makes Casey Curry's sponsorship program so valuable to Polaris?
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What kind of content do sponsors want from athletes beyond just racing?
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How should sponsored athletes communicate with their sponsors to maintain good relationships?
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What content deliverables do sponsors like Eibach look for from their racing partners?
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What can racers do to drive real value for retail sponsors like automotive parts stores?
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What do sponsors like K&N actually look for in a sponsorship deck?
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How should I research a company before approaching them for sponsorship?
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How long does it typically take to build a sponsorship relationship before getting a deal?
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What is the true foundation and purpose of a sponsorship from a brand's perspective?
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How can athletes provide value to sponsors beyond just putting logos on their vehicle or gear?
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What should a sponsorship proposal include to get taken seriously?
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When is the best time to submit sponsorship proposals to companies?
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How important is logo placement and signage to sponsors?
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What makes off-road racers particularly good at content collection compared to other motorsports?
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Do sponsors ever sign athletes they've never met based on cold proposals?
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What should be included in a sponsorship proposal or deck when approaching Polaris?
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How should athletes approach sponsors at trade shows like SEMA or PRI?
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What's the best way to approach Horizon Hobby for a sponsorship rather than sending a proposal deck?
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How can racers help sponsors sell products through their racing program?
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Should I send the same sponsorship deck to every potential sponsor?
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Should I give sponsors one fixed price or multiple sponsorship options?
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How should racers approach contingency sponsorship programs, and what makes a good contingency deal?
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What are common mistakes athletes make in their sponsorship decks?
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What makes a sponsorship proposal stand out from the 500+ proposals sponsors receive annually?
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How can a new racer or startup team get sponsor attention without an established track record?
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When is the best time to approach Polaris about sponsorship opportunities?
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Do sponsors like K&N only work with professional or high-level racers?
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What content creation skills should young racers develop to attract sponsors?
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What kind of content should racers create to attract tire company sponsorships?
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What is the best way to approach a potential sponsor at a trade show like SEMA or PRI?
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How long should my sponsorship pitch email or voicemail be?
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How do I grow a sponsorship relationship from year one to a long-term partnership?
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How do sponsors measure return on investment (ROI) from sponsorships?
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What's the best way to get noticed by a brand before making a sponsorship pitch?
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When is the best time to approach Toyota or similar sponsors with a sponsorship proposal?
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How does Horizon Hobby verify potential sponsors they've never met before considering a partnership?
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What support do sponsored athletes receive from Alpinestars beyond just free products?
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Why should you avoid using the word 'sponsorship' in your first contact with a brand?
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What should I do after I get a sponsorship to keep it?
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How do sponsorship expectations differ between consumable products (like energy drinks) and durable goods (like coolers)?
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How important is live streaming compared to traditional TV for racing sponsorships?
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How important is personal brand and social media presence when seeking sponsorships?
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Are tire company sponsorships typically cash or product deals?
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How important are race wins compared to delivering good content for sponsors?
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What's the biggest red flag that will get a sponsorship request rejected immediately?
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How do sponsors evaluate the value of social media followers when considering sponsorships?
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How can beginner racers build a resume to get Polaris's attention?
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What should athletes do beyond racing to attract and retain sponsors?
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What makes a good brand ambassador according to sponsors?
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What makes certain racers stand out as better sponsorship candidates than others?
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What unique value should athletes offer Horizon Hobby beyond just exposure and logo placement?
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Does Toyota prefer long-term sponsorship partnerships or one-year deals?
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How much of my sponsorship budget should go toward marketing content versus running my race program?
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How can I stand out from other athletes seeking sponsorship?
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How do sponsors research potential partners before making decisions?
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How can small social media followings still provide value to sponsors?
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Should I focus on getting one big sponsor or multiple smaller ones?
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How do sponsorships typically progress from initial contact to paid partnerships at Horizon Hobby?
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How do you grow an existing sponsorship to get more investment from a sponsor?
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How does Toyota determine which racing series and drivers to sponsor?
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Are affiliate programs a good entry point for athletes seeking sponsorships?
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What should be included in a sponsorship proposal deck?
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What are the biggest mistakes racers make when seeking sponsorship from Polaris?
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How do I provide content to sponsors in a way that makes their jobs easier?
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What's the best way to start a sponsorship relationship with a fuel or consumable company?
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What should racers without a large following do to stand out when approaching sponsors?
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What does having a 'championship mentality' mean to sponsors and why does it matter?
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Should athletes seek financial sponsorships from aftermarket parts companies?
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When is the best time to approach sponsors and what is their typical decision timeline?
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How did successful Polaris racers adapt during COVID-19 when races were cancelled?
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When should I start pursuing sponsorship renewals and new sponsors?
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Can local or amateur racers get vehicle sponsorships from Toyota even if they don't race Toyota-bodied vehicles?
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What role does social media play in Horizon Hobby's sponsorship strategy, and how can athletes monetize it?
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How can racers create partnerships between their different sponsors to add value?
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Do sponsors ever do one-off event sponsorships instead of full season deals?
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How important is social media following size versus engagement quality for sponsorships?
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What should athletes think about regarding their personal brand?
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What should athletes say when reaching out to a small or growing brand for sponsorship?
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At what age do major sponsors start looking at potential athletes?
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What is the best approach for networking with sponsors at trade shows like SEMA versus PRI?
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What makes a sponsored athlete or team stand out and get renewed?
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What's the best way to initially reach out to a potential sponsor?
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How important is sustainability and social responsibility in modern sponsorships?
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When is the best time of year to seek sponsorships based on budget cycles?
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What's the best way to make initial contact with a potential sponsor?
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How long do Polaris sponsorships typically last and what does the support include?
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Should athletes approach sponsors at trade shows like SEMA or PRI?
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When is the best time to approach sponsors about partnerships given budget cycles?
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How do sponsors track and measure the performance of their sponsored athletes?
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What should athletes do to maintain sponsor relationships and get renewed?
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What social media platforms should athletes use for sponsorship purposes?
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How can athletes show genuine appreciation and build loyalty with their sponsors?
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Who should I be talking to at a company when pursuing sponsorship?
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What is the best way to approach Off-Road Warehouse or similar retailers for sponsorship?
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How important is persistence when seeking sponsorships, and how should athletes handle rejection?
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Why does Horizon Hobby prefer to work with athletes who own their own assets and aren't dependent on major sponsors?
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Is it better to sponsor an up-and-coming racer or an established name?
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How do Toyota vehicle sponsorships work - do racers own the vehicles?
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How important are face-to-face meetings versus emails when pursuing sponsors?
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How do you handle rejection from a potential sponsor?
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What is the best way to meet Polaris representatives in person?
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Do all K&N sponsorships start with product sponsorships before becoming paid deals?
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What should you do if you can't meet your sponsorship deliverables?
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Should racers put a sponsor's logo on their car without having a formal partnership to get noticed?
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How important is winning races to getting and keeping sponsors?
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How should athletes research and understand Horizon Hobby's brands before approaching them?
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Can athletes help expand sponsorships by introducing brands to new sports or audiences?
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When is the best time to approach sponsors for the following season?
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How can racers in non-televised series compete for sponsorships against those in televised series?
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What industries are currently investing the most in racing sponsorships?
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Is it better to work with an agency or approach sponsors directly as a racer?
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How important is it to build relationships beyond the marketing department?
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How do I approach sponsorship conversations once I have a mature, long-term relationship with a sponsor?
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What are the best places and times to network with potential sponsors?
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Do sponsors expect athletes to continue delivering extras that weren't in the original contract?
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What's the single most important piece of advice for maintaining sponsor relationships?
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What deliverables do sponsors expect from their athletes?
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What makes a sponsorship deck stand out from the hundreds sponsors receive?
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How can you make a good first impression with a brand if you can't meet them in person?
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What ongoing reporting and communication do sponsors expect from their athletes?
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