Loading preview...
Off-Road Sponsorship Summits — Summit Bundle
Every Off-Road Sponsorship Summit — decks and proposals, activating at events, valuations and ROI, personal branding, and one-on-ones with Monster Energy, BRP, Eibach, Ford, Alpinestars and Maxxis. 16 recordings, 13 hr 22 min.
Companies in this video
Questions answered in this video
38 questionsAthletes can create value through social media, being brand ambassadors, and creating additional media content beyond just racing results. Racing provides the foundation and credibility, but the real value comes from being versatile - showcasing your lifestyle, creating viral content, and connecting sponsors with audiences they wouldn't reach otherwise. As one brand owner explained, they can get the same value from partnering with one versatile athlete who creates content and engages audiences as they would from partnering with three people who only race.
Female athletes need to work harder to prove themselves - as Tiffany Striler explained, if you want to work in motorsports you have to work hard, if you want to be a female in motorsports you have to work twice as hard, and if you want to be a respected female in motorsports you have to work three times as hard. Key strategies include: investing in yourself first before expecting sponsors to invest in you (Corey Weller maxed out credit cards her first year to get on the track), being persistent and continuing to knock on doors even after initial rejections, building genuine relationships with brands that truly believe in supporting women in motorsports rather than just checking a diversity box, and presenting yourself professionally at all times since you're always being watched at events.
What do sponsors actually look for beyond logo placement and social media followers?
Answer available with access
How do I start a factory racing team and what should the first steps be?
Answer available with access
Why should I invest my own money in racing before seeking sponsorships?
Answer available with access
How should I approach different types of companies for sponsorship since they have different needs?
Answer available with access
What do factory racing teams look for when selecting new drivers?
Answer available with access
What do young or growing brands look for when sponsoring athletes?
Answer available with access
How did Mia Chapman get sponsored by Red Bull as a young female athlete?
Answer available with access
How do I get a sponsor's attention when my emails and calls aren't being returned?
Answer available with access
What makes an athlete's social media engagement valuable to sponsors versus just having a large following?
Answer available with access
When is the best time to approach sponsors about budgets and partnerships?
Answer available with access
What common mistakes do racers make when approaching sponsors?
Answer available with access
How can athletes go above and beyond basic sponsorship deliverables to over-deliver for sponsors?
Answer available with access
What should I include in my sponsorship pitch to brands?
Answer available with access
What role does social media play in getting motorsports sponsorships today?
Answer available with access
What's the best approach when content you worked hard on doesn't go viral?
Answer available with access
How can I create lasting value for sponsors beyond the race weekend?
Answer available with access
How do you maintain a sponsorship partnership for 30+ years like Rob MacCachren with BFGoodrich?
Answer available with access
Why do brands sponsor athletes if not just for logo exposure?
Answer available with access
Which social media platforms should athletes focus on when just starting out?
Answer available with access
What's the difference between a sponsorship and a partnership in motorsports?
Answer available with access
How do I keep sponsors long-term instead of just getting a one-year deal?
Answer available with access
How do large companies like Monster Energy evaluate sponsorship ROI?
Answer available with access
What's the difference between product sponsorship and paid sponsorship, and how should I approach each?
Answer available with access
What video format and length works best for social media engagement?
Answer available with access
How can I get a sponsorship from a major company like Pennzoil or Jiffy Lube?
Answer available with access
How much creative freedom do sponsored athletes have in representing brands?
Answer available with access
What should young athletes under 18 know about pursuing sponsorships?
Answer available with access
How can I build a professional sponsorship program without a lot of money?
Answer available with access
How do social media algorithms actually work and what signals matter most?
Answer available with access
What makes an athlete valuable to sponsors beyond race results?
Answer available with access
Should I approach sponsors I already have a discount relationship with?
Answer available with access
How should athletes balance authentic storytelling with sponsor promotion requirements?
Answer available with access
How can rookie or amateur racers leverage larger properties to gain sponsor visibility?
Answer available with access
How important is finishing races versus winning races for maintaining sponsorships?
Answer available with access
What should I understand about a company before reaching out for sponsorship?
Answer available with access
Why do sponsors value athletes who make their lifestyle and success seem achievable to everyday people?
Answer available with access
🔓 Unlock 36 more answers
Get full access with the $90 all-access pass or purchase this product
All Access — 12 Months
This content is included with your all-access pass—along with everything else. 12 months for $90.
Prefer a one-time purchase?
$20.00
Buy just this bundle — yours to keep