Loading preview...
Motorsports Sponsorship Summits — Summit Bundle
Every Motorsports Sponsorship Summit — four full summits with every panel, sponsor speed-dating round and Q&A, featuring Holley, K1 RaceGear, BFGoodrich, Fifth Third Bank, EPIC Racewear, Bell, Optima Batteries and Mechanix Wear. 8 recordings, 23 hr 22 min.
Companies in this video
Questions answered in this video
48 questionsMost sponsors don't formally calculate ROI on sponsorships. According to panelists from Permatex, K&N Filters, E3 Spark Plugs, and Monster Energy, they try to track metrics like click-through rates, website traffic sources, promo code usage, and sales patterns, but true ROI is difficult to measure. Eric Sebold from Permatex noted that if a racer can show any sort of ROI estimate, even if imperfect, it's probably more than the marketing people have internally. The key insight is that sponsors look at what works and what doesn't through experience rather than precise calculations.
Podcasts allow athletes to talk WITH people rather than AT people, unlike social media. You have more time to communicate, share your genuine personality, and tell your full story in ways that aren't possible in short social media posts. Podcasts create deeper connections because listeners feel like they know you personally. This authenticity translates to stronger sponsor relationships because brands can see who you really are without meeting you in person. Additionally, podcasts have longer shelf life than social media posts and reach audiences in different contexts (like commuting), expanding your reach beyond typical racing fans.
What do sponsors look for when selecting individual racers versus series sponsorships?
Answer available with access
What do financial services companies like banks look for in motorsports sponsorships?
Answer available with access
What format works best for getting a sponsor's attention when first reaching out?
Answer available with access
How can I research what a potential sponsor's marketing objectives are before approaching them?
Answer available with access
How can racers provide value to sponsors beyond just putting a decal on their car?
Answer available with access
What should I focus on in my sponsorship pitch instead of offering 'exposure'?
Answer available with access
How long should a sponsorship commitment be to see real results?
Answer available with access
What is the best way for racers to approach getting on podcasts to increase their visibility?
Answer available with access
What is the biggest mistake racers make when sending sponsorship proposals?
Answer available with access
How often should I post on social media for my racing brand without getting burned out?
Answer available with access
What is the difference between a sponsorship deck and a proposal, and when should I use each?
Answer available with access
What should I include in a proof of performance report and how often should I send them?
Answer available with access
What is the best approach for sending sponsorship proposals to potential sponsors?
Answer available with access
Why is LinkedIn valuable for racers seeking sponsorships, and how does it differ from other social media?
Answer available with access
How can I create value for sponsors when I'm not winning races or getting podium finishes?
Answer available with access
How can companies that aren't directly related to racing (non-endemic sponsors) be good sponsorship targets?
Answer available with access
What is the best format for a sponsorship proposal or deck?
Answer available with access
How do I approach potential sponsors at trade shows like SEMA or PRI?
Answer available with access
When is the best time to approach sponsors for motorsports sponsorships?
Answer available with access
What should race teams do to be effective brand ambassadors beyond just racing?
Answer available with access
What makes a sponsorship deck stand out to companies and actually get approved?
Answer available with access
What are the biggest mistakes athletes make when approaching sponsors?
Answer available with access
What makes sponsors want to renew year after year rather than just sponsor for one season?
Answer available with access
How important is meeting sponsors in person versus sending proposals?
Answer available with access
How can racers capture and use content from events to provide value to sponsors?
Answer available with access
How do product companies like helmet and safety gear manufacturers approach sponsorships differently?
Answer available with access
How should I handle social media to maximize sponsorship value?
Answer available with access
How important is winning races and championships for getting sponsored?
Answer available with access
What content and social media approach do sponsors want to see from athletes?
Answer available with access
What's the difference between a deck and a proposal, and when should I use each?
Answer available with access
How do I find the right person to send my sponsorship materials to?
Answer available with access
What do sponsors value most in terms of lasting impressions versus one-time exposure?
Answer available with access
What is activation and why do sponsors need to budget for it beyond the sponsorship fee?
Answer available with access
How can racers get noticed by major battery and automotive sponsors like Optima?
Answer available with access
How can sim racing and virtual racing add value to my real-world racing sponsorship program?
Answer available with access
How can racers leverage their existing sponsors to get new sponsorships?
Answer available with access
How can I estimate the value of earned media coverage to show sponsors in my proof of performance report?
Answer available with access
How can young or amateur racers start building sponsorship relationships with limited resources?
Answer available with access
What role does social media play in getting and keeping sponsors?
Answer available with access
What makes a sponsor want to renew their partnership year after year?
Answer available with access
What personal qualities do sponsors look for in athletes they sponsor?
Answer available with access
What should I do if my sponsor competes with the series or event sponsor?
Answer available with access
What makes the motorsports industry uniquely valuable for B2B sponsorship compared to other sports?
Answer available with access
How should international or regional companies approach expanding through motorsports sponsorships?
Answer available with access
What does sponsorship typically look like from racing product companies?
Answer available with access
How important is it to post race results in real-time on social media, even if I didn't perform well?
Answer available with access
🔓 Unlock 46 more answers
Get full access with the $90 all-access pass or purchase this product
All Access — 12 Months
This content is included with your all-access pass—along with everything else. 12 months for $90.
Prefer a one-time purchase?
$30.00
Buy just this bundle — yours to keep