How can young or unknown athletes get noticed by major sponsors?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Joe Parsons actively seeks out young, unknown athletes rather than waiting for them to approach him. He looks for 'the next generation' to gamble on - athletes who have no bad marketing habits because they've never had sponsors before. He goes to races, talks to the right people, and asks 'Is he the next kid? Does he have the potential?' He can gamble on a young athlete for 5-10 thousand dollars with potential for a 10-year relationship, rather than paying $100,000 for an established champion. His advice for athletes: 'Bang on 10 doors and one's going to open. Don't give up - keep banging on doors.'
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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