How can a racer with limited resources start creating content for sponsors using just a phone and basic equipment?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
You don't need an entire production team to produce quality content. With an iPhone and basic editing skills, you can do a lot. Social media algorithms now actually favor phone-created content over highly produced content, giving individual athletes an advantage in reaching people. Start by building a content schedule with small goals and build from there. Once you get comfortable with platforms like Instagram, Facebook, Twitter, or YouTube, create more content around yourself - not just race results. In-phone editing is available now, and tools like Premiere work well. When ready to level up, consider a DSLR camera with interchangeable lenses to improve quality.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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