What's the first step to getting a sponsorship if I'm just starting to get on the podium?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Start by studying whoever is 'killing it' in your specific racing discipline. Who has the best sponsors in your category? What are they doing differently that makes companies willing to sponsor them? Then look at the companies actively involved in your sport - check the advertisers in trade publications, look at contingency sponsors, identify who loves your specific type of racing. Make a list of your top 10 companies you believe you can bring value to in a non-traditional way.
Want the complete breakdown?
Get full access to Sponsor Interviews & Expert Sessions — Series Bundle
Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
Related Questions
Ready to master sponsorships?
Get instant access to Sponsor Interviews & Expert Sessions — Series Bundle and start implementing these strategies today.