What's the best way to approach a broadcaster or media person at a race event?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Never interrupt them while they're working or talking to sponsors. Instead, wait for a casual moment - like when they're around the campfire, sitting in a lawn chair, or taking a break. Then start a friendly conversation before bringing up your racing. Share interesting details about yourself beyond just racing stats - your background, family stories, hobbies, or challenges you've overcome. These personal details give broadcasters material to make you memorable on air. Provide them with a one-sheet or hero card with your key information so they don't have to remember everything.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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