What video lengths work best for motorsports social media content?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Use both long-form (around 3 minutes) and short-form (15-30 seconds) videos strategically. Post long-form videos on YouTube and Facebook, but share on different days so your audience doesn't see the same content twice. Create 15-30 second highlight clips to post on Instagram as teasers, directing viewers to watch the full video on YouTube. You can repurpose content by taking different 15-30 second clips from one video and posting them at different times, especially useful during the off-season to drive traffic to older race footage.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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