What video lengths work best for motorsports social media content?
Answered in: Megan Meyer on how to grow a social followingThe Answer
Use both long-form (around 3 minutes) and short-form (15-30 seconds) videos strategically. Post long-form videos on YouTube and Facebook, but share on different days so your audience doesn't see the same content twice. Create 15-30 second highlight clips to post on Instagram as teasers, directing viewers to watch the full video on YouTube. You can repurpose content by taking different 15-30 second clips from one video and posting them at different times, especially useful during the off-season to drive traffic to older race footage.
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