What type of social media content performs best for racing drivers and athletes?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Behind-the-scenes content consistently performs best - things viewers don't normally see on TV. This includes training footage, putting on your helmet and gear, or simply talking to camera about how you're feeling and sharing race results (whether good or bad). Personal content like selfies often outperforms polished photos of just your car or equipment. Audiences want to see your face and hear from you directly. Importantly, content doesn't need to be professionally produced - less edited, authentic videos where you talk straight to camera with simple captions often perform better than high-production content.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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