What is the most important mindset shift racers need to make when approaching sponsors?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Instead of thinking 'I need sponsorships so I can continue to race,' racers should think 'what can I do to help this company achieve their goals?' It's similar to a job interview - you can't just ask to be paid, you need to demonstrate what you can contribute. As a racer, you're a brand and an ambassador for any company that sponsors you, so you need to show how you align with their target audience and can help them reach their objectives.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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