What is the difference between revenue opportunities from racing versus being a brand ambassador on social media?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
The revenue model has shifted significantly. Previously, everything started with races, then you'd add appearances and other activities. Now, athletes might have more luck raising money based on what they're doing when they're NOT racing through social media promotion. When racing, you're focused on racing. But the real revenue opportunity has shifted to being a brand ambassador online through social communication channels. Sponsors may start with small social media deals (like six months of posts), then come back asking for more involvement including race presence, production days, and more imagery as the relationship grows.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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