What is the difference between revenue opportunities from racing versus being a brand ambassador on social media?

The revenue model has shifted significantly. Previously, everything started with races, then you'd add appearances and other activities. Now, athletes might have more luck raising money based on what they're doing when they're NOT racing through social media promotion. When racing, you're focused on racing. But the real revenue opportunity has shifted to being a brand ambassador online through social communication channels. Sponsors may start with small social media deals (like six months of posts), then come back asking for more involvement including race presence, production days, and more imagery as the relationship grows.