What analytics and data should athletes track and provide to sponsors?

Athletes should track social media analytics monthly including followers, engagement, demographics (what part of the country/world followers are from, male/female breakdown, age groups), and performance metrics for individual posts. Tools like Hookit are recommended for creating valuations and tracking social media performance. Learn the tricks that affect post value - for example, tagging just one logo gets more value than tagging multiple people. Provide sponsors with quality high-res images from every race (ideally delivered Monday morning after each race), along with screen grabs of highest-performing posts with engagement numbers. For year-end reports, include imagery, links to PR stories and TV appearances, results, social media growth over the year, and examples of brand-specific content created.