What analytics and data should athletes track and provide to sponsors?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Athletes should track social media analytics monthly including followers, engagement, demographics (what part of the country/world followers are from, male/female breakdown, age groups), and performance metrics for individual posts. Tools like Hookit are recommended for creating valuations and tracking social media performance. Learn the tricks that affect post value - for example, tagging just one logo gets more value than tagging multiple people. Provide sponsors with quality high-res images from every race (ideally delivered Monday morning after each race), along with screen grabs of highest-performing posts with engagement numbers. For year-end reports, include imagery, links to PR stories and TV appearances, results, social media growth over the year, and examples of brand-specific content created.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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