What should athletes do to build their social media following for sponsorship opportunities?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Athletes must be personally committed to social media - it has to become part of their culture and daily life, not seen as burdensome. You must invest in yourself because sponsors are looking at the numbers. When two athletes with similar results apply, sponsors will choose the one with 30,000 followers over 3,000. Sponsors also review the quality and type of content you post - they check if you're posting inappropriate content, getting political, or if you're cool, funny, and fit their brand. Your social media is essentially your job interview now. You cannot have someone else do your social media for you - your personality must come through authentically. If you're going to get in the game, you need to be dedicated seven days a week and not be afraid to put your face out there.
Want the complete breakdown?
Get full access to Sponsor Interviews & Expert Sessions — Series Bundle
Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
Related Questions
Ready to master sponsorships?
Get instant access to Sponsor Interviews & Expert Sessions — Series Bundle and start implementing these strategies today.