How can athletes effectively reach out to potential sponsors through direct messaging?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Athletes should DM brands directly from their own accounts, particularly through Instagram. Big brands have dedicated social media departments monitoring incoming DMs. The approach works better when athletes do the initial outreach rather than just the agent, because brands are more likely to respond to the athlete directly. Create scripted copy about products you actually use or brands you'd like relationships with. Once the brand responds, turn it over to your agent or follow up yourself with your story and how you can help meet their marketing objectives. This approach works best for bigger names, but even lower-level athletes should do it as part of 'building your snowball.' Start with smaller asks like six months of posts to prove value before pursuing larger partnerships.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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