What is the biggest mistake athletes make when wearing sponsor gear?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Athletes sometimes forget to wear or display their sponsor's products, especially in social settings. Wing notes: 'Every now and again, you got athletes that forget about it. And I'm like, what are you doing with those pair of sunglasses? Aren't you sponsored by that brand?' He points out instances of athletes holding competing beverages or wearing competitor products. In today's social media environment, even a 'split moment' of wearing the wrong brand can be captured and shared, potentially damaging the sponsorship relationship. The give and get relationship means athletes must consistently represent their sponsors.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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