Is it better to sponsor an up-and-coming racer or an established name?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
According to Todd Robinson, both approaches have value and it depends on budget. Vision Wheel did both - they started with established star Rob McCachren for instant credibility, but also invested in developing talent like Pleasant Cook (4x4 Barbie) who they grew with from exhibition monster trucks to racing. The key consideration is whether the athlete fits the budget and aligns with brand growth goals. Getting in on the 'ground floor' with emerging talent can be valuable for long-term brand recognition as that athlete grows in the sport.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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