Is it better to sponsor an up-and-coming racer or an established name?

According to Todd Robinson, both approaches have value and it depends on budget. Vision Wheel did both - they started with established star Rob McCachren for instant credibility, but also invested in developing talent like Pleasant Cook (4x4 Barbie) who they grew with from exhibition monster trucks to racing. The key consideration is whether the athlete fits the budget and aligns with brand growth goals. Getting in on the 'ground floor' with emerging talent can be valuable for long-term brand recognition as that athlete grows in the sport.