How do sponsors measure return on investment (ROI) from sponsorships?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Mike DeFord shared that for every dollar spent, he needs to make $8.50 back on that investment. Sponsors evaluate this through measurable metrics like social media engagement, content creation and proper tagging, event attendance numbers, and direct sales tracking. Trevor Larkin suggested using QR codes on hero cards, trailers, and at events that link to sponsor-specific landing pages - this allows sponsors to track exactly how many people are engaging through the racer's presence. If a sponsor doesn't see the expected ROI in year one, there likely won't be a year two.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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