Is it better to send sponsorship proposals through company portals or find internal contacts?

Answered in: Al Rondon of Coca Cola explains what sponsors want

The Answer

While companies have formal portals where committees review sponsorship applications, it's always better to have an internal contact who can help you navigate the process. With hundreds of thousands of applications coming through formal channels, having someone inside who can advocate for your proposal makes a significant difference. Use LinkedIn to find and connect with brand managers.

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