Which social media platforms are most valuable for athletes seeking sponsorships?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Instagram and TikTok are the dominant platforms for athletes in terms of sponsorship value. TikTok has massive reach potential - one Olympic athlete drove 100 million video views in just two weeks during the Tokyo Olympics. Instagram is a close second. Facebook and Twitter still exist but aren't as powerful for sponsorship value because tweets go out in rapid fire and people don't have time to engage with them. The cost per engagement rates are highest on Instagram, meaning similar engagement generates more value there.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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