What social media following do I need to land my first major sponsorship?

You don't necessarily need a massive following - quality and engagement matter more than raw numbers. Megan Meyer signed her first six-figure NHRA sponsorship with only around 10,000 Instagram followers. What made the difference was her consistent posting, her understanding of what content resonated with her audience (through analytics tracking), and demonstrating clear growth trajectory (300% growth in year one). Focus on building an engaged audience and showing sponsors you understand how to grow and deliver value.