What role does social media play in getting media attention and sponsorships?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Social media is free and essential - push content across all platforms including YouTube, Instagram, TikTok, and Facebook. Don't wait for perfect content; consistent posting matters more than perfection. Busted Knuckle Films started filming in a garage with a washer and dryer visible in the background using a flip phone, and now they have millions of followers and a successful parts business. However, be careful what you post - sponsors like Miller Welding check Facebook pages for foul language or inappropriate content before signing anyone. What you post today will be on the internet for years and can help or hurt your brand.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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