Can I repost old social media content, or do I need to create new content constantly?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Yes, you absolutely can and should repost your best-performing content. Wait 60-90 days before resharing, and focus on posts that performed well originally. One example: a simple video of a crew member pouring oil got 200,000 views the first time, then over 500,000 views when reposted a year later with the same caption and only minor color correction. This works because you're constantly gaining new followers who never saw the original post. This strategy extends the shelf life of your content without requiring additional effort, making social media management more sustainable.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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