How should racers research which brands to approach for sponsorship?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Research the specific brand's objectives and who their core consumer is - each brand manager is charged with connecting their brand to their target audience. Look for brands that are actively trying to connect with race fans. While there's no easy database, LinkedIn is valuable for finding brand managers and asking questions about their objectives. You can say 'I'd like to know more about your brand and your objectives, and find ways I can help you achieve them.'
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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