How should racers research which brands to approach for sponsorship?
Answered in: Al Rondon of Coca Cola explains what sponsors wantThe Answer
Research the specific brand's objectives and who their core consumer is - each brand manager is charged with connecting their brand to their target audience. Look for brands that are actively trying to connect with race fans. While there's no easy database, LinkedIn is valuable for finding brand managers and asking questions about their objectives. You can say 'I'd like to know more about your brand and your objectives, and find ways I can help you achieve them.'
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Al Rondon of Coca Cola explains what sponsors want
Al Rondon of Coca-Cola — from the Mello Yello NHRA program — explains what one of the world's biggest brands wants from sponsorship, joined by 12-time champion Mitchell DeJong on landing and keeping deals.
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