Should racers approach the parent company or local/regional distributors for sponsorship?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
If your approach is more regional within a specific territory, approaching the local bottler or distributor could be valuable if you can help them deliver on something important to their local business. While the parent company owns the brands, local franchisees are business owners who may be willing to invest if it makes sense for their regional goals. The key is matching your geographic reach and influence to the appropriate level of the organization.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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