Should I pursue sponsors that are different from everyone else in my series, or align with series sponsors?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Both strategies work but for different reasons. Getting unique sponsors (like Coke when everyone has Mountain Dew) helps you stand out and brings new money into the sport. However, if you share sponsors with the series or track, you're more likely to get featured in their media, program covers, pit parties, and pre/post-race interviews. For example, if a track is sponsored by Pepsi and your car is wrapped in Pepsi, you'll likely get more exposure at that event. Troy Lee used to put event logos on helmets specifically to get picked up by event media and local newspapers.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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