What kind of stories or details make a racer memorable to broadcasters?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Share unique personal details that make you human and relatable. Examples include: a racer whose wife had a baby 38 hours before King of Hammers and he flew back right after racing; a young girl racer who was in marching band and loved dinosaurs; a guy who rebuilt his entire engine and still podiumed. Stories about overcoming adversity, random acts of kindness toward other racers, or unusual backgrounds all make great content. Broadcasters also love behind-the-scenes drama - if you're changing a motor before a race or had to drive through the night to get there, tell them.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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