What is photo incentive and how can athletes use it to earn extra money from sponsors?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Photo incentive is a contract provision where athletes receive additional payment when their sponsors' logos appear in editorial content, advertisements, or media coverage. Wing explains that athletes can earn anywhere from a few hundred dollars to several thousand dollars per appearance depending on their contract. The key is ensuring logos are visible on shirts, hats, boards, and equipment. Wing would run full-page ads featuring athletes with all their sponsor logos visible, which allowed the athletes to collect photo incentive bonuses from each sponsor whose logo appeared - essentially 'newfound money for doing nothing.'
Want the complete breakdown?
Get full access to Sponsor Interviews & Expert Sessions — Series Bundle
Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
Related Questions
Ready to master sponsorships?
Get instant access to Sponsor Interviews & Expert Sessions — Series Bundle and start implementing these strategies today.