What new sponsorship categories are emerging with significant money to spend?
Answered in: How Hookit values social mediaThe Answer
Crypto companies and gambling companies represent the new wave of sponsorship spending, similar to the dotcom boom of 1999-2000. These categories are in a land grab for market share and investing heavily to stand out, including Super Bowl ads and major sports sponsorships. Getting out in front of emerging categories like these can be more effective than targeting established brands like Dunlop or Oakley, which are inundated with applications and have set marketing budgets with limited flexibility.
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