How important is it to post race results in real-time on social media, even if I didn't perform well?

You should always post race results in real-time, whether good, bad, or ugly. The biggest issue is racers who don't keep their pages updated - either because they're embarrassed about poor results or too caught up in celebrations to remember. Your fans want to follow your journey, including the struggles. Not posting after a bad result makes you look disconnected. Have a family member or friend at the track who can record and post for you, or hire a social media manager. Share your story authentically - the struggles often create more connection than constant wins. This consistency builds trust with followers and shows sponsors you're professionally managing your brand.