How important is it to post race results in real-time on social media, even if I didn't perform well?
Answered in: 2022 Motorsports Sponsorship Summit part 2The Answer
You should always post race results in real-time, whether good, bad, or ugly. The biggest issue is racers who don't keep their pages updated - either because they're embarrassed about poor results or too caught up in celebrations to remember. Your fans want to follow your journey, including the struggles. Not posting after a bad result makes you look disconnected. Have a family member or friend at the track who can record and post for you, or hire a social media manager. Share your story authentically - the struggles often create more connection than constant wins. This consistency builds trust with followers and shows sponsors you're professionally managing your brand.
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2022 Motorsports Sponsorship Summit part 2
The second half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — seven sessions: 1. Creating Value with Podcasts — George Hammel (The Dirt Life Show) and Don O'Neal (Racers in Rental Cars). 2. How to Post Consistently on Social Media — Megan Meyer (Creator, Driven By Social Academy). 3. LinkedIn is Where the Money Is — Patrick Shelton, owner of the 43,000-member Motorsports Professionals Group on LinkedIn. 4. Getting into Magazines — Alex Striler with Dan Schechner (Editor, PRI Magazine) and Marty Fiolka (RACER Magazine). 5. How to Activate at Events — Megan Meyer with Matt Martelli (CEO, The Mint 400 and The California 300) and Kevin Miller (CEO, USAC). 6. A Sponsorship Success Story — how a parts-discount ask became the Eibach Springs Trophy Truck: Jason Coleman with Dave Cole (Founder, King of the Hammers) and Julian Gill (CEO, Eibach Springs). 7. What to Expect in 2023 — closing advice and predictions from all speakers.
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