What is the best way for racers to approach getting on podcasts to increase their visibility?
Answered in: 2022 Motorsports Sponsorship Summit part 2The Answer
Reach out directly to podcast hosts and suggest yourself as a guest. Come prepared with specific topics you can discuss - don't just ask to be on, offer value. Consider what's interesting about your story beyond just racing. Share personal struggles, unique experiences, or connections to health issues that others can relate to. Don't limit yourself to motorsports podcasts - reach out to shows outside your specific racing genre where you can share your story. You can also offer to co-host episodes or coordinate with sponsors to promote their new products through podcast appearances, killing two birds with one stone.
Want the complete breakdown?
Get full access to 2022 Motorsports Sponsorship Summit part 2
2022 Motorsports Sponsorship Summit part 2
The second half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — seven sessions: 1. Creating Value with Podcasts — George Hammel (The Dirt Life Show) and Don O'Neal (Racers in Rental Cars). 2. How to Post Consistently on Social Media — Megan Meyer (Creator, Driven By Social Academy). 3. LinkedIn is Where the Money Is — Patrick Shelton, owner of the 43,000-member Motorsports Professionals Group on LinkedIn. 4. Getting into Magazines — Alex Striler with Dan Schechner (Editor, PRI Magazine) and Marty Fiolka (RACER Magazine). 5. How to Activate at Events — Megan Meyer with Matt Martelli (CEO, The Mint 400 and The California 300) and Kevin Miller (CEO, USAC). 6. A Sponsorship Success Story — how a parts-discount ask became the Eibach Springs Trophy Truck: Jason Coleman with Dave Cole (Founder, King of the Hammers) and Julian Gill (CEO, Eibach Springs). 7. What to Expect in 2023 — closing advice and predictions from all speakers.
Related Questions
Ready to master sponsorships?
Get instant access to 2022 Motorsports Sponsorship Summit part 2 and start implementing these strategies today.