Why is LinkedIn valuable for racers seeking sponsorships, and how does it differ from other social media?
Answered in: 2022 Motorsports Sponsorship Summit part 2The Answer
LinkedIn is where decision-makers and marketing executives reside - it's where the money is. Unlike other platforms focused on fans and followers, LinkedIn is a professional networking tool that serves as your 24/7 resume and brand representation. It's excellent for locating decision-makers at potential sponsor companies, gathering intelligence about their background and career to formulate meaningful conversations, and establishing your credibility as a professional. The content you post has a longer shelf life than other platforms. Focus on quality over quantity - you don't need to post daily. Young racers can start building their professional presence early, giving them a leg up over competitors.
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2022 Motorsports Sponsorship Summit part 2
The second half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — seven sessions: 1. Creating Value with Podcasts — George Hammel (The Dirt Life Show) and Don O'Neal (Racers in Rental Cars). 2. How to Post Consistently on Social Media — Megan Meyer (Creator, Driven By Social Academy). 3. LinkedIn is Where the Money Is — Patrick Shelton, owner of the 43,000-member Motorsports Professionals Group on LinkedIn. 4. Getting into Magazines — Alex Striler with Dan Schechner (Editor, PRI Magazine) and Marty Fiolka (RACER Magazine). 5. How to Activate at Events — Megan Meyer with Matt Martelli (CEO, The Mint 400 and The California 300) and Kevin Miller (CEO, USAC). 6. A Sponsorship Success Story — how a parts-discount ask became the Eibach Springs Trophy Truck: Jason Coleman with Dave Cole (Founder, King of the Hammers) and Julian Gill (CEO, Eibach Springs). 7. What to Expect in 2023 — closing advice and predictions from all speakers.
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