How long should my content be to keep viewer attention?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Every rule about content length has been broken - Gymkhana proved that content over two minutes can get hundreds of millions of views despite people saying it wouldn't work. The answer is to do both short and long form content. Look at the platform: YouTube is perfect for longer form content, Instagram has reels for under 60 seconds and IGTV for longer pieces. Weekly or biweekly vlogs on YouTube have shown success. Think of it like food - you don't want the same restaurant every night. Consumers consume long form, short form, and quick scrolling content, so provide variety across different platforms.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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