What is K&N Filters currently looking for in potential sponsorship partners?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
K&N has expanded beyond racing into industrial and commercial air filtration, including reusable home HVAC filters. They're looking for athletes who can help them grow in these new markets. If you have connections in construction, home building, commercial buildings, or know people at HVAC companies like Trane, you could potentially help K&N expand their filtration business. Athletes who can make business connections in these industries have a real opportunity to get a seat at the sponsorship table.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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