How should I share content with my sponsors after races?
Answered in: Megan Meyer on creating value with social mediaThe Answer
Create a systematic process: after each race, upload all photos and videos to a cloud service like Dropbox. Sort them into folders - general content showing you and your vehicle, plus sponsor-specific folders. For example, if a sponsor sells cleaning products, create a folder with images of crew members using those products. Send this content to sponsors in a race recap report within 24 hours of the race ending. This gives sponsors ready-to-use content for their own channels and demonstrates the value you're providing.
Want the complete breakdown?
Get full access to Megan Meyer on creating value with social media
Megan Meyer on creating value with social media
A quick trackside hit from Megan Meyer: her go-to tips and tricks for creating sponsor value with social media, recorded from the pits at a brand-new NHRA drag strip.
Related Questions
Ready to master sponsorships?
Get instant access to Megan Meyer on creating value with social media and start implementing these strategies today.