How do I discover my personal brand as a new racer and find companies that match it?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
The key is to be yourself and not fake it - consumers will see through inauthenticity. Look at other brands and athletes you aspire to be like, but bring your own style. Differentiation is crucial - during the birth of freestyle motocross, the Metal Militia and Brian Deegan stood out by deciding to be 'the bad guys' while Travis Pastrana was genuine, a bit goofy, talented but fun and approachable. Both were different characters that found success. Brands want to associate with authentic racers because social media algorithms are throttling brand content, making them need more authentic, organic ways to get their messaging out.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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