Can you give an example of an athlete who helped a sponsor grow their business?
Answered in: Why K&N Filters sponsors racingThe Answer
An alcohol dragster driver noticed that ports using railroad equipment for unloading shipping containers were using disposable filters. He called K&N and asked if they could build reusable filters for that equipment. K&N developed the product, it became part of their business, and in return they sponsored his racing program. This demonstrates that finding ways to legitimately help grow a sponsor's business creates a compelling reason for them to support your racing.
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