Can you give an example of an athlete who helped a sponsor grow their business?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
An alcohol dragster driver noticed that ports using railroad equipment for unloading shipping containers were using disposable filters. He called K&N and asked if they could build reusable filters for that equipment. K&N developed the product, it became part of their business, and in return they sponsored his racing program. This demonstrates that finding ways to legitimately help grow a sponsor's business creates a compelling reason for them to support your racing.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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