Why does Horizon Hobby prefer to work with athletes who own their own assets and aren't dependent on major sponsors?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Horizon looks for athletes who own their vehicles and have their own companies or self-funded programs because it reduces risk. For example, they work with Cody Wagner whose main sponsor Laser Nut is his own company, so that sponsor won't walk away. Casey Curry owns his truck and runs Curry Enterprises. If an athlete's race program is heavily dependent on another sponsor's funds, Horizon wants an even better relationship with that sponsor in case something goes south, since they have a 6-12 month sell-off period for products if relationships end.
Want the complete breakdown?
Get full access to How to Get Sponsored By… — Series Bundle
How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
Related Questions
Ready to master sponsorships?
Get instant access to How to Get Sponsored By… — Series Bundle and start implementing these strategies today.