How long does it take for Horizon Hobby to develop an RC car replica, and why does this matter for sponsorship relationships?

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The Answer

It takes 12-18 months to develop an RC car. This timeline significantly impacts sponsorship relationships because Horizon needs partners committed to long-term relationships, not just single-season deals. They may finish development after a racing season ends, so they seek partners who understand this timeline and are willing to build relationships that last multiple years.

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How long does it take for Horizon Hobby to develop an RC car replica, and why does this matter for sponsorship relationships? | Sponsorship Tactics