What content creation approach do sponsors want to see from athletes?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Joe Parsons highlighted Casey Currie as an excellent example of content creation done right. Casey documents every step he's taking and captures content for two purposes: creating material about what's currently happening, AND intentionally capturing content to use when nothing is going on. He 'regurgitates old content and delivers that up when nothing's going on.' This requires having good creative people around you and recognizing that content creation is never-ending work that requires sacrifice. The key is capturing the human side of the story and maintaining consistent content output year-round.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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