How can athletes use community involvement to attract and retain sponsors?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Wing strongly emphasizes giving back to the community as a sponsorship strategy. He says: 'If you're doing something to give back to the community, feel free to call me because I'll be the first guy to say, I think that's a great idea.' He highlights athletes like Ryan Sheckler who has a foundation, and Tony Hawk who 'has given back to the community more than any other skater.' Rather than asking for personal sponsorship, athletes should propose community events where sponsors can contribute - this approach is much more attractive to brands than purely self-serving requests.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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