What should athletes understand about the sponsorship relationship from the very beginning?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Sponsorship is a two-way street where you must add value to your partner. Don't go after sponsors just for the sake of getting a sponsorship, and don't have unrealistic expectations. Until you're winning championships, you're earning your keep and must prove yourself every year. Even at the amateur level getting pro-form deals or discounts, treat it as a business relationship - bring value through things like getting friends and family to shop at sponsor locations, promoting them authentically, and understanding that whatever you receive must be matched with value in return.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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